Director of Marketing and Communications

Director of Marketing and Communications

Little Island seeks a Director of Marketing & Communications to join its senior leadership team and oversee all the park’s marketing, brand development and PR strategies, ticketing and sales operations, and merchandise. Candidates who have a successful track record of building and implementing strategic marketing, communication, and social media plans for public/non-profit destinations, parks, theaters, arts organizations, or similar institutions are especially encouraged to apply. The ideal candidate also brings an operations background and mindset, as they will manage the park’s ticketing and merchandise operations—all while ensuring that our park and its offerings remain accessible for all.

  • Organizational Leadership & Management

    • Oversee and lead the Marketing and Communications department, ensuring the day-to-day responsibilities of Little Island’s communications, public relations, marketing, design, ticketing, partnerships, and merchandising are executed excellently and creatively
    • Create a culture both internally and externally that is collaborative, inclusive, and service oriented as you build and maintain relationships on behalf of Little Island
    • Contribute to the development and execution of Little Island’s strategic planning and values alignment as a senior leader in the organization
    • Hire and identify all Marketing and Communications related personnel, including any outsourced vendors, firms, and agencies, in partnership with the Communications Manager
    • Collaborate with the Finance department to generate and manage the Communications budget
    • Serve as spokesperson for Little Island as needed
    • Miscellaneous projects, duties and tasks as assigned

    Marketing & Communications Strategy

    • Create a multi-segment communications and marketing strategy that conveys the story of Little Island to both local and tourist visitors, and makes clear the destination experience beyond its individual programmatic offerings; strong copywriting capabilities are essential
    • Develop and execute comprehensive communication and marketing strategies across all paid, earned, and owned channels: social, website, press, email communications, advertising, and more
    • Lead the development and/or redesign of any necessary branding tools and materials representing the organization, its park and facilities, and its programming 
    • Explore the development of a loyalty or rewards program to ensure that local visitors are encouraged to return and understand the benefits of repeat visitation
    • Oversee the creation of a comprehensive and multi-faceted merchandise program 


    • Manage seasonal box office staff and ensure effective operations across all direct purchase (website only) and third-party sales and distributions (including TDF and community partners)
    • Oversee and assess all technology and software needs for the Communications department, including the Little Island website, archival software, digital communication software (Mailchimp, SimpleTexting, Buffer), and ticketing software (Showclix), to ensure they are working in service to the organization’s marketing and communication goals
    • Establish a process for reconciliation of tickets issued against actual attendance to discern trends by audience segment and shift strategy accordingly to maximize sales
    • Maintain ongoing reporting to measure and internally communicate the audience profile

    Community & Partnerships

    • Partner with the Executive Director, Director of Education and Community Relations, and Director of Operations to support all community engagement, neighborhood, and government relations
    • Serve as an active liaison in highly visible meetings or conferences within the community

    What You Bring / Qualifications

    • 10+ years of experience in Marketing or Communications
    • A proven track record in delivering on an organization’s sales and ticketing goals for live events (if you feel your experience is different but transferable, please use your cover letter to explain this)
    • Experience working with a multi-channel ticketing operation, preferably for live events or attractions
    • Storytelling skills in all mediums, including written, verbal, and visual communications
    • Meaningful relationships with advertising agencies, PR firms, and local design and media talent
    • An understanding of the balance between storytelling and analytics when developing an organizational marketing and communications operational plan
    • Experience and passion for leading a department with a diversity of skillset and experience  
    • Higher education in Business, Marketing, or Communications a plus
    • Ability to speak another language a plus
    • Ability to work in the US
    • A genuine interest and investment to contribute to our culture of camaraderie and excellence by collaborating and problem-solving cross-departmentally 
    • Passion for engaging with visitors and guests, ensuring they feel welcome and have the information they need in service to a memorable visitor experience
  • The search for the Director of Marketing & Communications is being conducted on behalf of Little Island by Tom O'Connor Consulting Group, a New York-based executive search and consulting firm specializing in the arts and culture industries. 

    To apply, visit the online application and submit your materials. Your cover letter should include relevant experience, including any direct experience you've had with similar roles and institutions. No phone calls, please. 

  • 11/01/2022
  • Senior-Level | Full-time
  • Performing Arts
  • Other
  • Little Island
  • Pier 55 at Hudson River Park Hudson River
  • Greenway
  • New York
  • 10014
  • Tom O'Connor
  • 2127296995
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